For B2C business with incredible products…

Grow Your Ad Revenue, Lower Acquisition Costs and Get More Profit In 30 Days or You Don't Pay

Using Search Theory to find winning angles that convert cold traffic at scale.

Apply to work with me
Brands I've helped scale
A symphony of excellence conducted by the pre-eminent maestro of paid acquisition.
Thom Benny · Navexa

3 Reasons Your Ads Aren't Scaling

1

Lazy Ass Research

When's the last time the guy, girl or chat bot running your ads spoke with one of your customers? Internal marketing teams are too busy juggling five different projects and that fancy big agency just handed your research to an intern with a few AI prompts.

2

Chasing fancy formats

The only thing worse than poop is… trying to polish poop. Brands & agencies waste money on influencers, UGC, a booked-out podcast studio before anyone has worked out what to say, how to say it, and who to say it to. Then you wonder where all that marketing 'budget' is going…

3

No creative testing system

Can you (or your agency) tell me your top five angles sorted by spend, the number of ads made for each and the CPA? If the answer is no, you have no creative testing system and are burning money. No system, no feedback loop, no scale.

You don't have a creative problem.
You have a search problem.

(This is why 'just make more ads' is not fixing your problem.)

A WWII submarine on the open ocean The original search problem. We point the same maths at your ad account.

In 1942, the US Navy had the same problem as you. German U-boats were sinking Allied ships across the Atlantic. The Navy had to find the submarines to stop them. The trouble was finding them with only a handful of planes and ships.

The mathematician Bernard Koopman solved the issue. His answer became modern day Search Theory. Finding all the top angles that get strangers buying your product is the same problem.

This is our solution.

A map with one clear route to a marked target
Research

Research Your Competitor Isn't Doing

We get on the phone with 20 of your actual customers. Their words become your winning copy. Before we spend a penny searching, the ocean is already a fraction of the size.

A magnifying glass finding one winning card in a grid
Testing

Hyper-Efficient Testing

We install our creative data-tracking system into your ad account and test angles & messaging with simple creative. Within days we have more reliable data than brands have had in months.

A bar chart climbing with a steep rising arrow
Scaling

Scale Like Google

We build a fleet of winning ads with Google's 70/20/10 method. 70% amplifying the same winning message. 20% into less tested angles. 10% into completely new ideas.

"70/20/10 became our rule for resource allocation: 70 percent of resources dedicated to the core business, 20 percent on emerging, and 10 percent on new."
Eric Schmidt, Former Google CEO

What you get.

10x Research

10 to 20 calls with your actual buyers. Their words become your angles, not an intern's ChatGPT scrape.

All your creative, made for you

Every ad script written, all video edited, statics and UGC creators sourced and produced.

Creative Testing System

Our angle-testing system installed and run, so every message is tracked and ranked by profit.

Media Buying that Makes Sense

A buying structure that tests cheap, then pours budget into the winners as they prove out.

Landing Pages and CRO

Pages matched to every winning angle, plus the CRO to convert the traffic you send them.

Founder-led, fully reported

Weekly performance reports and a direct line to me. No juniors, ever.

What happens when you solve these problems?

DTC subscriptionView case →
286 → 2,199
paying subscribers in 2 months
B2C SaaSView case →
$31,571 to $58,297
subscription MRR in 5 months
E-commerceView case →
$29,739/month to $241,177/month

A mix of our founder's own clients and brands where he led creative strategy. Every brand's situation is different. Figures are taken straight from the clients' own Stripe and Shopify dashboards.

A Message From the Founder

Hello good sir or madam. In a world where everyone is obsessed with the next fancy ad formats, I wanted to create an agency obsessed with messaging. Our ads are often ugly and raw. We rarely need expensive designers or high-production equipment (although they do have their place). Instead we obsess over saying the right thing, to the right person, in the right way. Simple really.

Tatsuki ThomasFounder, Cold Angles
Founder portrait
Email players hat tip to Ronaldo Del Luca and Tatsuki Thomas for our new BerserkerMail ads.
Ben Settle#1 email marketer in the world
…the numbers speak for themselves in terms of the number of people on the waitlist, the number of conversions that we did and the number of people who signed up. It's much bigger than we've ever done in the past.
Tina Huang1M+ subscriber YouTuber
One of the only people I trust when it comes to Meta ads
Dylan LaddFounder, Smartcopy
Shut up and feed me.
MomoTatsuki's cat
Where would I be right now without Tatsuki? I'd be lighting money on fire and sucking my thumb in the corner. If you're on the fence about working with Tatsuki, don't wait. Everyone else is going to give you big fluffy advice. Tatsuki works with you in the trenches, he knows the big picture strategy, he knows cold traffic.
Parker WorthEmail expert, 75k+ followers
Your copy is just insane honestly
Igor KudrykFounder, LearnApex
When you need anything regarding copywriting, you need to go with Tatsuki Thomas.
Virgil BrewsterBuilt an 8-figure coaching business
This guy has helped me navigate a lot of copywriting things that I've been working on for my sales pages and just been absolutely excellent at calling out the tiny details that make a big difference in conversion rate.
Alin DraguF500 marketer, bestselling author
Tatsuki is the mind behind some of Money X's biggest launches
Charlie BennetFounder, Scalechain
Man, you're killing it.
Thom BennyCo-founder, Navexa
What do you actually do for work?
My mumFounder of Tatsuki Thomas
Hands down the best Meta ads help I've ever recieved.
Dylan BridgerConsultant to 7 & 8-figure brands
You've got a gift with words (and sales).
Harminder ToorCo-founder, Prompt Entrepreneur
Tat's newsletter is one of the few daily emails I read - and I don't read many. There's always a golden nugget I can apply to my brand and business.
Glenn WritesDR email marketer

Before you apply.

Who is this for?+
B2C brands spending at least $3,000 a month on Meta, or doing $50k+ a month in revenue, who want a founder-led team that respects the brand they have built.
What is the guarantee?+
We guarantee to get you more monthly sales, lower acquisition costs and increase your profit in the first 30 days of launching our ads or you don't pay. If we miss, you don't pay for that first month. We lock your baseline and target in writing on day one.
How fast will I see results?+
Most brands have a winning ad validated and live within the first 30 days. Months two and three are about scaling the winners while we keep searching.
What is the commitment?+
A 90-day initial commitment, then rolling month to month. We only take on a handful of brands at a time so the work stays founder-led.
What does it cost?+
A flat monthly fee plus a performance share tied to the new-customer revenue we add, so we only win big when you do. We walk through the exact numbers together on our first call.

Apply to work with me.

Tell me about your brand. If it's a fit, you'll book a call at the end.

Most brands have a winning ad live within the first 30 days.