For B2C business with incredible products…
Using Search Theory to find winning angles that convert cold traffic at scale.
A symphony of excellence conducted by the pre-eminent maestro of paid acquisition.
When's the last time the guy, girl or chat bot running your ads spoke with one of your customers? Internal marketing teams are too busy juggling five different projects and that fancy big agency just handed your research to an intern with a few AI prompts.
The only thing worse than poop is… trying to polish poop. Brands & agencies waste money on influencers, UGC, a booked-out podcast studio before anyone has worked out what to say, how to say it, and who to say it to. Then you wonder where all that marketing 'budget' is going…
Can you (or your agency) tell me your top five angles sorted by spend, the number of ads made for each and the CPA? If the answer is no, you have no creative testing system and are burning money. No system, no feedback loop, no scale.
(This is why 'just make more ads' is not fixing your problem.)
In 1942, the US Navy had the same problem as you. German U-boats were sinking Allied ships across the Atlantic. The Navy had to find the submarines to stop them. The trouble was finding them with only a handful of planes and ships.
The mathematician Bernard Koopman solved the issue. His answer became modern day Search Theory. Finding all the top angles that get strangers buying your product is the same problem.
The original search problem. We point the same maths at your ad account.
This is our solution.
We get on the phone with 20 of your actual customers. Their words become your winning copy. Before we spend a penny searching, the ocean is already a fraction of the size.
We install our creative data-tracking system into your ad account and test angles & messaging with simple creative. Within days we have more reliable data than brands have had in months.
We build a fleet of winning ads with Google's 70/20/10 method. 70% amplifying the same winning message. 20% into less tested angles. 10% into completely new ideas.
"70/20/10 became our rule for resource allocation: 70 percent of resources dedicated to the core business, 20 percent on emerging, and 10 percent on new."
10 to 20 calls with your actual buyers. Their words become your angles, not an intern's ChatGPT scrape.
Every ad script written, all video edited, statics and UGC creators sourced and produced.
Our angle-testing system installed and run, so every message is tracked and ranked by profit.
A buying structure that tests cheap, then pours budget into the winners as they prove out.
Pages matched to every winning angle, plus the CRO to convert the traffic you send them.
Weekly performance reports and a direct line to me. No juniors, ever.
A mix of our founder's own clients and brands where he led creative strategy. Every brand's situation is different. Figures are taken straight from the clients' own Stripe and Shopify dashboards.
Hello good sir or madam. In a world where everyone is obsessed with the next fancy ad formats, I wanted to create an agency obsessed with messaging. Our ads are often ugly and raw. We rarely need expensive designers or high-production equipment (although they do have their place). Instead we obsess over saying the right thing, to the right person, in the right way. Simple really.
Tatsuki ThomasFounder, Cold AnglesEmail players hat tip to Ronaldo Del Luca and Tatsuki Thomas for our new BerserkerMail ads.
…the numbers speak for themselves in terms of the number of people on the waitlist, the number of conversions that we did and the number of people who signed up. It's much bigger than we've ever done in the past.
One of the only people I trust when it comes to Meta ads
Shut up and feed me.
Where would I be right now without Tatsuki? I'd be lighting money on fire and sucking my thumb in the corner. If you're on the fence about working with Tatsuki, don't wait. Everyone else is going to give you big fluffy advice. Tatsuki works with you in the trenches, he knows the big picture strategy, he knows cold traffic.
Your copy is just insane honestly
When you need anything regarding copywriting, you need to go with Tatsuki Thomas.
This guy has helped me navigate a lot of copywriting things that I've been working on for my sales pages and just been absolutely excellent at calling out the tiny details that make a big difference in conversion rate.
Tatsuki is the mind behind some of Money X's biggest launches
Man, you're killing it.
What do you actually do for work?
Hands down the best Meta ads help I've ever recieved.
You've got a gift with words (and sales).
Tat's newsletter is one of the few daily emails I read - and I don't read many. There's always a golden nugget I can apply to my brand and business.
Tell me about your brand. If it's a fit, you'll book a call at the end.
Most brands have a winning ad live within the first 30 days.
Flatlined for a long time, anywhere from $30k to just over $40k a month. They had launched ads before, but the CPA was terrible and nothing would scale higher.
We took over the ads in April, opened with customer calls, and put budget behind the angles that won. Blended sales climbed to $133k a month. Then the brand did a full rebrand and launched an entirely new product at the start of January, and we ran the launch.
From the launch, sales ran from about $70k a month to $266,000, and paying subscribers jumped 286 to 2,199 in two months. We're still climbing toward $300k a month and beyond.
Steady growth from 2020, but paid ads never clicked. They ran Meta ads multiple times without ever getting real traction or being able to raise spend.
A podcast appearance gave them a real bump, and we combined it with the full paid ad system, from customer calls through controlled angle tests to scaling what won.
MRR went from $31,571 to $58,297 through peak season, with 57.5% more paying subscribers. It's a seasonal product, and with the new season kicking off, growth is already accelerating toward the $100k a month mark.
They launched organically and relied on organic for a while. Ads did well at first, then stopped working, and the brand sat stuck at around $29,000 a month.
I started running the ads at the end of January, pulled the angles straight from their own buyers, and scaled each winner as it proved out.
Monthly revenue hit $98k by May, $150k over Black Friday, then $241,177 in April, with $1.82M in total sales along the way. Stock issues were the only thing that slowed it down, and those are now resolved. Next stop, $300k a month.
Three quick steps. If it's a fit, you'll book a call at the end.
Step 1 of 3
Step 2 of 3
Step 3 of 3. We read every application and reply within 48 hours.